My Process

Creative Direction

I began this process using the client's Pinterest board. I found a few different patterns and with those patterns I created a moodboard for each theme I saw repeated. From the moodboard I created a temporary color pallette, keywords, and potential executions for each style. After the client chose one creative direction I jumped into the next phase. 

Color + Type

I used the vibe keywords and potential executions from the creative direction to search for images that fit the client's vision. From those images I created a color palette and type suite using Adobe Illustrator. 

Logos

After nailing down the type suite and color palette I went on to create a variety of logos with different color schemes in Adobe Illustrator. For each of the logos I then created one in each of the brand colors and saved them as SVG and PNG files. 

Web Design

With the creative direction, color palette, type suite, and logos completed it was time for me to design the website. I made a wireframe in Adobe XD for both the desktop and mobile version of the website.